How may I load data from Hubspot to Google BigQuery for further analysis? The purpose of this post is to help you define a process or pipeline, for getting your subscription related data from Hubspot and load it into Google BigQuery for further analysis. We will see how to access and extract data from Hubspot through its API and how to load it into Google BigQuery. This process requires from you to write the code to get the data and make sure that this process will run every time new data are generated. Alternatively you can use products like Blendo that can handle this kind of problems automatically for you.
Load data from Hubspot
Hubspot is a suite of software offering two different customer related products:
- Hubspot CRM. For Customer Relations Management.
- Hubspot Marketing. Marketing platform, focusing mainly on inbound marketing.
Hubspot CRM offers a CRM platform that is connected to all the different channels and touchpoints where the modern sales process takes place. Channels like:
- Landing pages
- phone calls
- social media
By using Hubspot CRM it is possible to control your content, channels and marketing performance from one single platform, making it much easier to have a birds eye view of your sales process. You can create customised views, it offers deal and task dashboards and it connects directly with Hubspot Marketing so you can effortlessly capture, score and hand off leads to your sales team.
Hubspot Marketing which was also the first product of Hubspot, offers the complete marketing funnel to its user, from attracting users to closing customers with less hassle and more control of the whole process. It focuses mainly on inbound marketing techniques related to the following:
- Social Media
- Landing pages
- Email campaigns
It allows you to easily perform lead management, it supports marketing automation like triggering mails when specific events happen on your landing page. It offers rich analytics and of course it integrates seamlessly with Hubspot CRM.
It is clear that the Hubspot products generate a large number of valuable data related to your business, product and customers. While it offers analytic services, you might want to run some more engaged analysis with your Hubspot data, or merge these data with other sources like your ticketing system, your transaction database and logs or with user generated events from your product. Hubspot exposes a rich ecosystem of tools and APIs for interacting with its platform and it is possible by using these APIs to pull the data that are valuable to you from it.
About Google BigQuery
Load data from Hubspot to Google BigQuery
BigQuery is the data warehousing solution of Google. It’s part of the Google Cloud Platform and it also speaks SQL like Redshift does. Queries are executed against append-only tables using the processing power of Google’s infrastructure. It is also fully managed and is offered as a service over the cloud. You can interact with it through its web UI, using a command line tool while a variety of client libraries exist so you can interact with it through your application.
Extract your data from Hubspot
The Hubspot APIs are following the REST architecture, that can be accessed through HTTP. As a RESTful API, interacting with it an be achieved by using tools like CURL or Postman or Apirise or by using http clients for your favourite language or framework.